"The highest education is that which does not merely
give us information but makes our life in harmony
with all existence."
- Rabindranath Tagore
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"The empires of the future are the empires of the mind."
- Winston Churchill
A few days ago, as I was in a supermarket, I noticed that for the consumer's convenience there were two types of carts - adult and baby version. So, what happened? Why do we need two types of carts?
On June 4, 1937, Mr. Sylvan Goldman introduced the first shopping cart in the Humpty Dumpty supermarket chain in Oklahoma City, of which he was the owner. With the assistance of a mechanic named Fred Young, Goldman constructed the first shopping cart, basing his design on that of a wooden folding chair. They built it with a metal frame and added wheels and wire baskets.
The creation of the kiddy version of a shopping cart is pure genius. Such move motivates young shoppers to actually shop in the supermarket and a retail store, along with their parents, where they can reach the merchandise all by themselves. The smartest store owners have already placed young shoppers related content to the lower shelves. Kids always aspire to feel like adults, the only hick up is - their parents usually end up paying for it.
It is well known fact that women and children are the decision makers when it comes to shopping, so, what should the sales strategy be based on - pure sale or engage the buyer in the process? The answer is - as we've already mentioned in our previous letters - "Don't try to sell, help the buyer - kids, in this case - to buy".
There are several ways to "help buy" to the main shoppers - women and children - in the Real Estate realm. An Open House event can be organized as an attraction for them. Usually, home buy is a long term commitment, and one of the deal breaking criteria could be "pre de service".
How far is the school located, sports center, shopping and other amenities, services, playgrounds, parks, how are they rated, etc. this information can be presented in separate flyers, in a folder with additional materials for the potential buyers - full disclosure.
Another spark is - create a show in the back yard, or a front yard, for the kids, while the RE broker talks to the parents or makes the presentation for all the visitors. We all know, the Open House hours are 2:00 till 4:00, everywhere. Let the show begin at 2:15! It would definitely improve the visiting rates, if the show is for the entire family, not only for the potential buyer. The show will keep the parents and they will not hurry to the next Open House, since they are ALL the SAMEa?|
They might make a decision right there, and will continue to work with this RE broker. She was creative and made them feel home during this Open House.
If the Show is not much of an option, a small plastic playground can be placed in the back yard, and a small swimming pool, filled with balls and a small trampoline can be in the basement. Eventually, the parents might be pleasantly surprised if the RE Broker was to tell them - they get it all - the pool and the trampoline - as a gift for their New Home!
Re Broker is the business leader in this case, she/he doesn't have to buy the celebration show tools. Other businesses can be invited to share their products and facilities. It's a business opportunity for them and an advertising tool to promote and grow their business.
As I was leaving the supermarket and "parked" my shopping cart back in the place, I thought about how many opportunities surround us every day. Each opportunity can be realized by a visionary such as Sylvan Goldman. All we need to do is pay attention to others' needs, think of others' benefit, help them and the success will not keep you waiting.
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