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5 ways to humanize the homebuying experience [20170206]

During the emotional process of buying a home, it's crucial for REALTORS® to focus on the client, rather than the transaction. As explained in an Inman article by contributor Jackson Cooper, "Prospective homeowners want to know what's in the deal for them and their family." Cooper goes on to review five ideas for staying focused on your client's needs, including their unique price range, down payment abilities and family needs.

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