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15 Ideas for Anchoring Your Marketing Approach around Customer Behaviors [20170213]

When it comes to the home buying journey, it is up to consumers to decide where to research, how to buy, when to purchase, and where to buy. These hyper-informed home shoppers also have high expectations, so it's especially important that you take the right steps to position yourself for success.

A recent white paper by IBM Marketing Cloud® advises real estate professionals, "Focus on understanding customers contextually and delivering a personalized experience, and you'll be likely to meet - and exceed - the lofty expectations of today's buyers."

Here are 15 strategies and tactics you can leverage throughout the buyer journey "to better connect relevant customer data, personalize engagement and move to a more customer-centric approach."

Read the full article

Amplify Your Marketing Strategy

Are you ready to kick start your marketing and get in complete sync with your customers and prospects? Homes & Land offers the perfect solution with a fully integrated marketing package that has been thoughtfully designed to help real estate professionals achieve 4 key objectives:

  1. Generate Leads
  2. Win Listings
  3. Impress Sellers
  4. Build Your Personal Brand

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